I can’t believe that the Apple Stock hasn’t taken a bigger hit since Mr. Jobs passed away a few days ago. If there was a company on the planet that was more reliant on the leadership and innovation for the future health and wealth than Apple.
One of the biggest problems any company has is to find somebody at the top who understands the business from top to bottom: he understood technology, what the consumer wants, how to implement it, how to market, how to appease shareholders, how to create buzz, etc. You also need somebody who can plane ahead, what projects should be invested in, and what projects should be shelved. Meanwhile, you need people skills to placate what is going on with the staff, other executives, and even other companies. In short, this is a very rare skill-set, which is why more people aren’t like Steve Jobs.
For success to occur on such a level, you need somebody with a diverse and seemingly unrelated set of skills. Not many people have these skills and it is important, when you find somebody who does, to realize just how special they are. Steve Jobs has been an icon for so long that people take him for granted and they think–much to my chagrin–that there will not be any sort of disruption when that person leaves the organization.
Not true.
There is always a disruption.
And, I think the higher-ups at Apple have been thinking about this disruption for awhile. It was why there was a cleverly leaked story about how Jobs’ had four years worth of development ideas he was pursuing. First off, that sounds good, but let’s dig deeper into what was really being said. They are saying that the ghost of Jobs will continue to guide and elevate the company from beyond the grave. Not only that, but they put the label of “four years” on there as of some sort of reassurance that this will continue for sometime. I’m not privy to any of the secret going-ons at apple, but I can safely assume that the four year quote is somewhat arbitrary. This is for a simple reason: how can you predict innovation and customer tastes?
This seems to me to be completely made up and probably a bogus statement meant to reassure people who want to be reassured. That is why so many people are buying it.
I hope I’m wrong about this. But, I’m a skeptic when it comes to these sorts of things.
And, another question I have is how is the passing of Steve Jobs going to impact customer loyalty? Apple was always somewhat of a cult and without the charisma and leadership of Jobs, I’m not sure how you can sustain that sort of devotion.
In short, I hope I’m wrong, but I don’t think I am. Apple will become like GE, Ford, IBM, and dozens of other large technology corporations: important, big, steady sales, but there is now a vacuum that no one can replace.